Exhibition Generation Loss
Private view: Friday, June 13 from 5 to 10 p.m
Exhibition: June 13 – July 26, 2014
Opening : Friday, June 13 from 5 to 10pm
Exhibition : 14 june > 26 july 2014
Untitled, 2014, Photographic emulsion and acrylic paint on canvas, 40 x 30 cm
In the gallery’s second exhibition of works by New York artist Garrett Pruter, Galerie Virginie Louvet presents a new series of « Photographic Emulsion Paintings » in which notions of photographic reproduction, painterly process and color perception are vigorously reinterpreted.
This new body of work expands upon techniques introduced in the artist’s first exhibition with the gallery, a series of emulsion paintings that investigated themes of nostalgia and loss through the extraction of pigments from internet-sourced photographs.
Central to Pruter’s work is the idea that the artist’s process is of equal importance to the finished work.
For this exhibition, Pruter takes photographs of various hues of pre-mixed paint. Reproducing these manufactured colors in multiple stages, each copy skews further away from the original paint’s hue. This gradual distortion of information is sometimes referred to as « generation loss », a process in which data and imagery are known to degrade in quality through each subsequent reproduction.
The paintings play off of this deterioration, culminating when Pruter scratches the emulsion from the surface of the photographs and combines it back into the original paint from which the photographs were derived.
Throughout this circular process, materials are constantly shifting as paint becomes photographs and photographs become paint. Despite the mechanical process of fusing together these two disjointed mediums, an unexpected sensuality is revealed to the viewer through the paintings’ gradually accumulated layers of texture.
The resulting abstractions are further generated through each subtractive and additive application of color, variations which point out the altered and subjective ways in which we attempt to perceive color and material through increasingly detached technological formats.
Garrett Pruter lives and works in New-York.
Press contact : firstname.lastname@example.org / + 33 1 42 71 97 48 / Galerie Virginie Louvet / 48 rue Chapon 75003 Paris
Né en 1987 à Westlake Village, Californie, USA.
Vit et travaille à New York City, USA.
2010 B.F.A, Parsons School of Design, New York, NY
2014 Generation Loss, Galerie Virginie Louvet, Paris, France
2013 Interiors, Charles Bank Gallery, New York, USA
2013 Wish You Were Here, Galerie Virginie Louvet, Paris, France
2012 Mixed Signals, Charles Bank Gallery, NY, NY, USA
2012 Permanent Collection, Nancy Margolis Gallery, New York, NY, USA
The Haberdashery, Eric Firestone Gallery, East Hampton, NY, USA
Transhuman, Schoolhouse Projects, New York, NY, USA
The Brucennial, Bruce High Quality Foundation, New York, NY, USA
2011 Third Order, Charles Bank Gallery, New York, NY, USA
Recovered, Frosch & Portmann, New York, NY, USA
Visible Alternative / The New Museum’s Festival Of Ideas For The New City, Old School, New York, NY, USA
Cutters Edges, Gestalten space, Berlin, Germany
Single Fare 2, Sloane Fine Art, New York, NY, USA
Cutters, Cork Center, Cork, Ireland
2010 Cut Ups, Mahan Gallery, Columbus, OH, USA
All Right Now, Aronson Gallery, New York, NY, USA
Happily Unhappy, Blanc Compound, Mandaluyong, Phillippines
Obsession, Art Directors Club, New York, NY, USA
Illustrators 52, Society of Illustrators, New York, NY, USA
Student Scholarship Show, Society of Illustrators, New York, NY, USA